Cavalor Inc. Celebrates Completion of First Year of Operations in North America Company's Successful Launch Very Promising for the Future!
Published: 02-25-2010 Cavalor Inc. Celebrates Completion of First Year of Operations in North America Company's Successful Launch Very Promising for the Future!
Wellington, FL-February 25, 2010 - Cavalor Inc. is celebrating the completion of its first year of operations and its successful launch in the North American market.
The company, a subsidiary of Cavalor, the world leader in equine nutrition for high performance horses, was established in January 2009 with three missions:
• to expand the penetration of Cavalor feed and supplements in the US and Canada,
• to promote the brand, and
• to find partners for the local production of its products.
While local production was and remains a longer term objective, the first year of operations saw great success with respect to the first two facets of the company's mission.
"The creation of Cavalor Inc. was a very ambitious project for our company and our brand,"said Philippe Collard, President, Cavalor Inc. "Looking back at our first year of operations, we are very pleased with the progress we've made. The results are very promising as far as rapidly establishing a leading position in the equine nutrition market and providing superb products, as well as excellent service, to our customers."
Among the first year accomplishments of Cavalor Inc:
• Successful launch of Cavalor feed products in the US. Numerous dealerships were opened to sell the feed. The feed is now available in the following states: PA, NY, CT, NJ, DE, NC, TN, KY, FL, CA, CO. Many more dealerships will be opened in the near future.
• Establishment of distribution centers in New Jersey, Florida and California to guarantee the constant and immediate availability of the feed. More distribution centers will be established in 2010 to provide coverage of the full US market.
• Hundreds of top horses have converted to Cavalor feed and many top riders (such as Dressage World Cup Champion Steffen Peters, Show Jumping Olympic Champion Eric Lamaze and many others) have provided raving testimonials about how effective and healthy Cavalor products are.
• Recruitment of numerous agents to sell Cavalor's line of supplements. This will allow a broader distribution of these products whose stellar reputation has made Cavalor the market leader in Europe and many other parts of the world.
• Sponsorship of top events (such as the Hampton Classic, the Show Jumping Hall of Fame Jumper Classic Series and Wellington Classic Dressage, to name a few) to make the Cavalor brand more visible.
• Sponsorship of world-class riders such as Olympic Show Jumping Champion Eric Lamaze, nine-time Olympic veteran and two-time Show Jumping World Cup Champion Ian Millar, Dressage World Cup Champion Steffen Peters and Show Jumping rider Hillary Dobbs, Cavalor's first "Young Champion."
"With our network of dealerships and distribution centers, we are well positioned to be one of very few companies that can make their products available nationwide," added Collard. "Our objective is to be the leader in the high-performance equine market in North America. Our products, both feeds and supplements, are unique and their effectiveness is well known. We are very excited about our future."
The company plans several product introductions during the spring of 2010, both in the feed and supplement lines. It also plans to start selling its feeds in Canada in the same time frame.
Over the past 20 years, Cavalor has built an international reputation as the world leader in equine nutrition for high performance horses. Today, Cavalor products are sold and used in 45 countries by champion riders like Jos Lansink, Eric Lamaze, Ian Millar, Hillary Dobbs and Anky Van Grunsven. Cavalor products include a complete line of feed, supplement and care products. All are the result of years of intense research and development, thorough testing, selection of the highest quality ingredients, strict manufacturing and quality control processes.
For more information about Cavalor and its complete line of products, please visit the Cavalor website at www.cavalor.com.
Cavalor, when the result counts!
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